Musings about work, marketing and creativity
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Need to Solve a Problem? Think Creatively.
Business News Daily states that a study by Adobe and Forrester Consulting found: “82 percent of companies believe there is a strong connection between creativity and business results. In fact, companies that actively foster creative thinking outperform their rivals in revenue growth, market share, and competitive leadership, according to the report.” When I began in…
How Can Small Projects Lead You to Bigger Ideas?
No one likes a creative block. Who even knew “creative block” was a thing? I really only knew “writer’s block.” But a tip for you is to keep working even though you’re burnt out. Yes, working on smaller projects is one way to build skills and experience. Smaller projects are effective in the creative process…
Now You Have a Friend in the Marketing Business
What To Do When Your Value Proposition Feels Stale By Linda Lindsey If you’re from Atlanta, you know Tom Shane. For as long as I can remember, he’s been on the radio talking about his company in new and unique ways. I can honestly say I’ve never heard the same Shane Company ad twice. This…
Success is Yours for the Taking!
By Coach Clinton Ages When you set a goal and define your future, you are embarking upon a journey. There are steps you must take, working through each of them to arrive at the next. Accomplishing each step motivates and inspires you to press on until you reach your desired result. Before we dive into…
What say you? Three keys to successful messaging
By Amanda Utz Oftentimes, individuals across organizations have their own opinions on how best to tell the story of a product or service. They use these opinions to influence how they feel the message should be conveyed. Sales teams say, “We are the closest to the customer and the competition – this is how we…
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