A consumer-centric, data-driven brand marketer with 15+ years of agency and corporate experience. Tracey has extensive B2C and B2B experience developing award-winning marketing campaigns that leverage insights and trends to deliver sales and traffic goals, drive positive brand perception, activate consumers and build brand loyalty. She’s a proven leader who effectively communicates and manages cross-functional teams in fast-paced environments, driving growth for new and mature brands.
Tracey has a proven track record in Brand Strategy and Management, Integrated Campaign Development, GTM Execution, Digital Advertising, Content Planning, Retail Promotions, Social Media, Influencer Marketing, Public Relations, Event Planning, Cause Marketing and Multicultural Marketing. She has experience in Retail, CPG, Children’s Apparel, Toys & Gear, Hospitality and Real Estate. Prior brands include Carter’s, OshKosh B’gosh, Bright Starts, Taggies, IHG, Mentos, Hines, JLL, GGP, Jet Blue, CNN and ING. Tracey currently lives in Atlanta with her husband and son, but is open to relocating for the right opportunity.