Rebecca is an innovative, results-generating marketing and communications director with proven experience in marketing management, strategy, planning and execution in the B2B, B2C and B2B2C arenas. She has a passion for collaboration and cross-functional team-building and has developed and launched award-winning strategies and campaigns designed to empower sales teams and end consumers while influencing community and industry-specific stakeholders.
She excels at brand management, budget forecasting, competitive intelligence, community relations, database/CRM implementation, event management, government relations, lead generation, market analysis and localization, media message mapping, planning, P&L management, public relations, sales process improvement, strategic planning and thought leadership.