Heidi is a B2B strategic marketer who drives growth. She builds and leads high-performing marketing teams that help companies achieve their full potential. Heidi’s entrepreneurial spirit and ability to create compelling lead generating campaigns and brand messaging inspires action. She has produced digital and content strategy, shaped client experiences and engagement, launched employee and client communications initiatives, developed public relations & crisis communication plans and designed and managed dynamic conferences – delivering powerful results. While Heidi’s career has primarily been within the financial services industry, her innate curiousity and ability to learn quickly, combined with her range of experience, makes her highly transferable to any industry.