Learn. Grow. Connect

How do companies navigate an emerging public relations crisis? While this is the sort of thing that celebrities deal with on a regular basis by ramping up PR combat tactics, brands may not be as prepared to switch into damage control mode. With the current state of social media, readiness and timeliness are key to […]

Join us for a Lunch & Learn on Wednesday, Oct 9th with FLOAT4's Alexandre Simionescu as we explore Digital Experiences in the Built Environment. Float4 is an award-winning studio, passionate about weaving compelling digital experiences into physical spaces to amplify their identity. Collaborating as a team of versatile, like-minded individuals, striving to redefine conventions by designing […]

About This Event Join us for a panel on career changes in the field of marketing - how to do it, how to explore options, and moving into the digital world. Agenda 6-6:15 Check In 6:15-7:15 Panel 7:15-7:30 Q&A 7:30-8 Networking About the Panelists Joy UgiFounder & Chief Marketing Strategist, Hella Good Marketing A growth […]

An organization’s mission, vision, and values are critical to internal communications. While these clarity elements are often hung on walls, they rarely become part of a company’s culture and even less often do they help drive business goals. Elisabeth Wang, Piedmont Healthcare’s Executive Director of Communications and PR, will share a case study detailing Piedmont […]

Find Out How to Productize Services For a Whole New Revenue Stream! When: Thursday, October 10, 6:30 to 9 PM Where: The Oliver Chamblee (Previously Olmsted) 5193 Peachtree Blvd, Chamblee, GA 30341 There’s a popular new buzzword floating around these days (isn’t there always?). It’s a way for creative freelancers to earn extra cash. The […]

The Future of Content In this era of marketing transformation, where is content strategy headed? As marketers, we've all heard the catchphrase "content is king". While the importance of content is widely understood, there are many different approaches to the how, when, where, why and what of creating content that resonates with customers. We'll discuss […]

Calling all PR and communications pros interested in healthcare! Healthcare represents nearly one-fifth of the U.S. economy but in today’s challenging media environment, it can be difficult to get healthcare stories placed. In this meeting, we’ll explore re-establishing the Chapter’s SIG for healthcare. Our featured speaker is Craig Lucie, who worked for nearly two decades in broadcast […]

Did you know your subconscious reaction to sound is 86% responsible for your conscious desire to engage with or avoid an experience? Join the sound-design pioneers Man Made Music as they explore this and other surprising research behind sound and its impact on emotional connection and brand attribution. Learn how sound works as a red […]

Email is more powerful than ever. There is no marketing medium more effective than email at converting lower-funnel customers. It’s personalized, interactive, integrated and intimately connected to your paid and social campaigns (and more). And now, it’s fueled by data from your CRM and AI. In other words, email is the most effective and intimate […]

About This Event You’re trying to build your client list, land your dream job or make new friends. But the idea of networking makes you cringe. The thought of going to another event–pushing your card in front of people, engaging in superficial conversations while wearing clothes that don’t reflect your awesomeness–is exhausting. It doesn’t have […]

Marketing 101: Managing the Dark Cloud of Cyber-Threats Does the potential of cyber-threats have your marketing team spooked? Join us on October 29 to learn from experts in the cybersecurity world as they discuss the importance of keeping customer data secure while optimizing your personalized marketing targeting, especially during this year’s holiday season. Hear from […]

Today’s consumers are more aware than ever on how they’re spending their money and who they’re spending it with. In order to attract and retain consumers, brands need to establish a positive impact. We’re bringing together representatives of brands who have a reputation for supporting social and economic causes through sustainability, product innovation, and community […]