Learn. Grow. Connect

The way we buy traditional media is changing in profound ways. Digital platforms are replacing traditional outlets. The ability to buy traditional media digitally and programmatically is rapidly increasing. AI and machine learning can now be applied to traditional data sets. All of this, combined with the increased pressure to reach consumers through every part […]

We're kicking off our Annual Media Day with fireside chat - minus the fire since it's August in Georgia - for a candid and lively small group discussion addressing the vital role that local media plays to ensure our society maintains transparency across the media government, and private industry. Pricing: Register by Monday, August 5 […]

Think about all the places you use photography. Print campaigns, banner ads, web pages, catalogs… But wait, that isn’t all. Don’t forget SELF-promotion! You probably use your headshot on your Twitter feed, your Instagram, your LinkedIn profile…Now be honest—does that headshot look like it was taken at the DMV? The Photos You Use Send Subconscious […]

Marketing technology continues to evolve to support the goal of reaching individuals with highly targeted ads and ultimately, one to one conversation. However, public awareness and concern over online privacy often runs counter to these efforts. Specifically, the lack of a unified approach to online user identification presents obstacles for two critical areas: Marketing, or […]

Join us in a great panel discussion on Monday, August 18th at 5:30 at North Park Town Center (Sandy Springs Innovation Center) - 2nd Floor Conference Center (1000 Abernathy Road, Suite L-10, Building 400, Sandy Springs, GA 30328   Cancellation Policy The refund policy is set by Executive Sales and Marketing Association. All refund requests […]

Come and hear longtime chief marketing officer for Chick-fil-A, Steve Robinson, talk about his newly released book: Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. Steve will talk about how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands […]

Overview With over 100 Million smart speakers in the US, the voice frontier should be on every marketerýs horizon. What are you doing today to prepare for the ýsonic revolution?ý Hear from the only Amazon finalist in the Southeast US on how to augment your marketing strategy with the coming of voice in 2020 and […]

Communicators in non-profit organizations quite frequently deal with greater communications challenges to more audiences on smaller budgets. How do communicators in this realm help raise funds; empower volunteers and paid employees; impact policy; drive the social conversation around an issue all while advancing awareness of their organization and their mission? Come learn from leaders in […]