Learn. Grow. Connect

The Future of Event Marketing and The Fan Experience MELT annually produces nearly 1000 events per year, including our 18-year representation of The Coca-Cola Company, the activation of our 16th straight Final 4; six seasons of ESPN College Game Day, 3rd season of SEC Nation and many other world-class events and activations including South Beach […]

Through an interactive, hands-on session, learn from Chispa House how to create captivating video content. During this session, attendees will create a video and learn how to break through the clutter, connect with key stakeholders, and change perceptions and behaviors on a tight budget. If you are responsible for video content and creation or just […]

As many companies shift their hiring strategies to attract a more diverse workforce, there are resulting implications for internal communicators. It’s more important than ever to consider how your employee audience has evolved to become more diverse and how to drive effective and engaging employee communications beyond the initial hiring phase. Hear from a panel […]

IHG & Marketing to Affluent Consumers Join AMA Atlanta for a fascinating presentation from William Avitia, Director, Global Brand Service Design for IHG Hotels & Resorts. William has a distinguished 18-year career in hospitality marketing and oversees a successful new program at IHG for creating a consistent luxury experience across all of the global company’s […]

Our culture is constantly being influenced by fads, trends and occasionally truly disruptive technology. There are many new evolving technologies available- some in their infancy, others maturing and finding their way into the market in the most amazing ways. It raises the question, how do we integrate them into our current sales and marketing strategies? […]

THE ROLE STRATEGIC COMMUNICATIONS PLAYED IN CREATING ATLANTA SUPER BOWL LIII SUCCESS Super Bowl LIII was held on February 3, 2019, at Mercedes-Benz Stadium in Atlanta. It was the first time the Super Bowl had been played at the new stadium and involved several years of planning, thousands of volunteers, and countless hours of efforts […]

Learn proven strategies and tactics to successfully engage “digital natives,” a generation that grew up with technology. Lisa Jordan, managing partner at Mindpower, will give insights on the characteristics of this generation and what marketers need to know in order to reach them. Lisa is a managing partner at Mindpower. When not speaking at national […]

Now more than ever, companies are feeling pressured to have a social presence. But in a world overrun with fake news, social media crazes and media scandals, brands are becoming less personal and genuine with their target audience. Join the Atlanta marketing community on Wednesday, May 29for a conversation around brand safety, best practices, and maintaining […]