-
Marketing Profs: How to Achieve Loyalty & Growth Through Customer Experience Excellence
Marketing Profs: How to Achieve Loyalty & Growth Through Customer Experience Excellence
When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS […]
Free