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AIMA: [Webinar] Cause Marketing 101: What it is, what it’s not and how to get it right, Presented by Media Cause
AIMA: [Webinar] Cause Marketing 101: What it is, what it’s not and how to get it right, Presented by Media Cause
When Cause Marketing efforts are done well, they can drive long-term loyalty, affinity, conversation, and impact — for both your brand and the cause you’re supporting. But when the pendulum swings the other way, your good intent can easily turn into a “purpose washing” PR nightmare. In the first webinar of our series, we’ll explore […]
Free