Atlanta United: Creating a Championship Soccer Brand Join us for a fireside chat between Catie Griggs, Vice President of Business Operations for the Atlanta United FC, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber. Brilliant marketing, smart personnel moves and a stealthy bus ride before home games have helped the United create […]
In today’s world, user experience is everything — literally. Great UX isn’t limited to desktop, laptop or mobile devices. It’s not even limited to screens. Voice UX is emerging. Experiential design is becoming commonplace. VR and AR are challenging existing assumptions and consumer expectations. We’re entering a world with an infinite number of screens, a […]
Using Marketing Analytics to Grow Brand Sales – A panel discussion - will provide a panel of senior marketers and their experiences in the use of key analytics to drive more revenue and get closer to the customer. Key questions for panelists include: • What gains have you seen in implementing analytics into your marketing operations? […]