Join IABC Atlanta in our March 19 session, where we’ll discuss how to harness AI to demonstrate your value and remain indispensable in a rapidly evolving industry. We’ll talk about: Operationalizing generative AI across your organization to create content and generate emotions that drive audiences to take action. Strategies for moving beyond Google searches to […]
Starting in March, we're having our AAF-Atlanta Spring 2025 Inclusion Workshop Lunch Series, a dynamic three-part event dedicated to advancing diversity and inclusion in advertising. This series will bring together industry leaders, innovators, and advocates to share insights and strategies for shaping a more inclusive and impactful advertising landscape. Our March 25th Workshop will focus […]
With media, brands face a critical question: keep it in-house or bring in the experts? Rachel & Jonathon give brand and agency perspective! A panel discussion featuring... Rachel Ooms, Integrated Marketing, CROSSMEDIA Jonathon McKenzie, Marketing Communications, Hubspot Get your tickets today! Limited seating
In a world where consumers and B2B buyers are bombarded with new products daily, how do brands cut through the noise and create launches that drive real impact? Whether it's leveraging AI-driven marketing, community-led growth, or viral digital experiences, today’s most innovative brands are rethinking the traditional product launch playbook. This session will uncover the […]