Data is one of your most valuable marketing assets. But most data remains in its raw form, never analyzed, leveraged, or put into action. This often results in data overload, which in turn causes loss of significant resources and quality of performance. Like any other raw material, data requires distillation, packaging, and distribution before achieving […]
The Brief is the Roadmap for the Creative Process. The output may be a commercial, print campaign, convention display, detail aid, digital campaign, or a totally integrated Marketing Campaign. Regardless, a well-crafted, “tight” Brief provides the required clarity and direction to focus efforts, minimize frustration, and accelerate the entire development process. Marketing Communications development is […]
Brands are increasingly looking for ways to more effectively engage with our consumers beyond traditional channels to build profitable, long-term brand loyalty. As a result, marketers are under ever more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted customer and the fundamental changes […]
The ANA, through the Global CMO Growth Council, is calling for an industry-wide collective knowledge exchange on Thursday, November 30, 2023. We're asking marketers to take the time to refresh, reboot, and recharge their skill sets we can all be ready for the year ahead. NOW: EARN UP TO SIX CEUs FOR CAMP CERTIFICATION RENEWAL […]
Faster. Better. More Productive. These are the challenges facing today's marketers. With the advent of generative A.I. and other technologies, now's the time to power every moment of customer engagement with efficiency and by connecting with a human touch. The 2023 B2B Marketing Conference will shed light on practical applications and strategies along with a foundational approach to […]
Join your fellow humans for a hands-on overview of AI tools in marketing and sales at our upcoming ATL HUG meetup on FEB 13th. Regarding HubSpot's AI tools, what is your practical experience so far? For some, our AI is more concentrated around GPT, Bing's AI, Midjourney, and Photoshop's AI features. We also plan to […]
How does the future look for type? How will new technology affect the written word? Eleni Beveratou, Creative Director at UK-based font foundry Dalton Maag, has some predictions, and she's going to share them at MODA during a special event we’re presenting with AIGA Atlanta. Typography is one of the design fields currently at a […]
🚀 Join us for the first LinkedIn Local ATL event of 2024! We are back with a new look and lots of exciting things in store for 2024! Our first event is another evening of networking, noshing & community development. This time we want you to Perfect Your Pitch! We will be welcoming Avoilan Bingham, General Manager of, General […]
Join us for the "Essentials of Conscious Capitalism," a powerful gathering for Atlanta's community of conscious business leaders. Taking place at the Loudermilk Center, this event is designed as a foundational experience to ensure that every attendee, from newcomers to seasoned practitioners, shares a deep and unified understanding of Conscious Capitalism and its transformative impact […]
Marketing is changing. Zero-click content. Dark social. The Fediverse. Barnacle SEO. Here are the new ways to market in 2025. Digital marketing is always evolving, but the rate of change has increased lately. Artificial intelligence, surveillance capitalism, content fatigue, and data privacy legislation have forced marketers to adapt and find new ways to reach their […]
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