We live in a video-first world. It’s the number one way people want to consume information and has an incredibly high rate of engagement. And with viewers retaining 95% of a message when they watch it on video compared to 10% when reading it in a text, video content is no longer a “nice to […]
The statewide lockdown this spring presented challenges for every PR practitioner. With the news focused on a world-wide health pandemic, a public scared to go out, and donation dollars going to medical and human causes, Atlanta area museums and tours had to get creative to stay relevant and engaged with an audience who was not […]
Want to learn more about the Atlanta in-house design community? Join us monthly as we interview in-house designers and discuss the themes that inspire and challenge us. This month, meet Jay Musselwhite, Vice President of Creative Services at FLEETCOR. Jay has 20 years’ experience across agency and internal creative groups, with a diverse background in […]
Some say that effectively leading — your teams, your organization, and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, […]
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content with “earned” media. In this webinar, he reveals the takeaways that were keys to success. Join to learn: The 4 types of content most likely to earn media coverage, and the 2 that aren’t 14 content campaigns that earned great media […]
ABOUT THE SPEAKER William Massey is a freelance artist, sculptor, creative entrepreneur, and a co-leader of art programs within social organizations and health facilities throughout the city of Atlanta, Ga. William initially found his voice through art during his time at Valdosta State University, receiving his BFA in 2012. William arrived to Atlanta in 2013 […]
We hoped the gig economy would usher in a new era of autonomy and abundance, but the economics didn’t pan out. This environment has become even more challenging during COVID and may persist long after with so many professionals leaving their 9-5 to start their own business. So, how do you stand out from the […]