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Why You Need to Operate Like a Newsroom in 2021
January 27, 2021 @ 11:00 am - 11:45 am
There’s no way around it. Between the overarching cultural forces at play and society’s constant desire for timely information, we’ve entered into an era that demands agility. Brands must be able to keep pace by offering insight on the issues its audience cares about as they unfold, or risk inaction. It’s up to content marketers to respond by evolving a sector of their operations into a rapid-response newsroom. Pulling off reactive, newsroom-style content may seem daunting, but as a brand with 22 publications under our umbrella, we’ve developed a strategy for success.
In this 45-minute webinar, marketing leaders will learn:
- Why recent evolutions across the marketing landscape make now the time to adopt a newsroom-style approach
- How to strike an effective balance between reactive and proactive strategies
- What it takes to build an operation that mobilizes quickly and consciously to produce (good) reactive content
- How to pull it all off with best practices direct from Industry Dive’s newsroom
Speakers
VP of Marketing
Industry Dive
With 10 years of B2B marketing experience, Robin Re has built her career upon her knack for building demand and nurturing audiences. As VP of Marketing at Industry Dive, she helped grow the brand into one of the business world’s fastest-expanding providers of journalism with an audience of 11+ million decision-makers in the most competitive industries. Prior to joining the Industry Dive team in 2014, she spearheaded online marketing and cross-promotional social media efforts at the largest small business association in the United States. In 2016, Robin was named a Folio: 30 Under 30 Honoree—a collection of the brightest and most innovative individuals working in magazine media under the age of 30. Most recently, she was honored to be named one of DCA Live’s 2020 Star CMOs.
VP of Strategy Creative Services
Industry Dive
With more than 17 years of industry experience, Lieu Pham’s expertise in marketing, media, and advertising has led her to exciting roles far and wide—across North America, APAC and EMEA, in both startup and enterprise environments. With an approach that blends innovation with tried-and-true methodologies, she develops the frameworks, thought leadership content, sales-enablement materials, and workshops that drive client success in her current role as Industry Dive’s Vice President of Strategy and Creative Services for studioID. Particularly skilled at navigating cross-functionally, she has a track record for leading high-performing content teams through and beyond acquisitions. Always eager to share her perspectives, she’s a regular speaker at industry events and a mentor with She Runs it, an organization dedicated to paving fulfilling career paths for women in advertising.