Social Media Today: Untapping YouTube’s Unparalleled Advertising Potential

The world changed in many ways in 2020, including consumer viewing behaviors. With social distancing restrictions in place, viewers spent more time watching entertainment at home. Many flocked to video on platforms such as YouTube. With over 2 billion monthly active users, YouTube is the second most popular website in the world and is commanding more attention from marketers.

Viewing habits are changing rapidly, and traditional advertising approaches may be losing effectiveness. Companies are looking for new ways to expand their marketing reach—and YouTube offers an unparalleled opportunity to boost overall digital efforts. In this webinar, we’ll explore how to tap YouTube’s popularity for new marketing inroads, including:

• Audience insights, first-party data, and custom audiences that reach users at the right time with the right message
• Precise targeting with Google’s search intent keyword data
• Online and offline attribution measurement for your YouTube ads