Social Media Club Atlanta: Let’s Get Down to Business: Tackling a Social Media Strategy for B2B


Remember when B2B marketing was all about trade shows and form fills? Those days are long gone. Today’s most successful B2B marketers are content conquerors, superstar storytellers, and digital dynamos. And they face the same challenges as consumer marketers, with 50% of them saying that because of social media platforms, producing enough content is their biggest challenge.

Building a sound social strategy is a brand necessity, even for B2B marketers. The good news is, there are many brands mastering the B2B social media marketing – it’s time to get inspired!

Join us for cocktails and light bites while our panel of the best-of-the-best B2B marketers shares their insights and approach to building a social strategy for a professional brand with a professional audience, including:

• Jay Maldonado, Senior Manager of Social Media at MailChimp
  Jay Maldonado is a Senior Manager of Social Media at MailChimp. Before his time at MailChimp, Jay worked for the American Cancer Society, The Home Depot, and Edelman Digital – where he worked on Disney Parks, Nike Women, and ConAgra Foods. A true social nerd, Jay met his husband 10 years ago on Tumblr.
• Heather Murphy, Senior Social Media Specialist at Honeywell
  Heather Murphy is an Atlanta native and recovering news junkie. After 25 years in journalism, she made the leap to corporate life in 2018. At CNN’s sister network, HLN, Heather was a Senior Writer and Social Media Producer for Weekend Express. Now at Honeywell Buildings Heather is a Senior Social Media Specialist, helping global partners execute successful marketing plans to digital platforms.
• Keitha Maciel, Director, Marketing at First Data
  Keitha Maciel is an award-winning marketing professional who helps businesses attract customers, influence buying behavior and drive revenue. Currently, as a Marketing Director at Fiserv, she leads the digital strategy for channel partners, helping them adopt and implement digital marketing for online account acquisition. Previously, Keitha was Sr. Director, Marketing at Worldpay leading teams in content creation, storytelling, and effective campaign execution. Keitha is also a speaker, author, and consultant. She has a master’s degree from Full Sail University and is currently working on a Ph.D. in media psychology from Fielding Graduate University.

  Event Schedule

• 6:00 – Registration Opens
• 6:00-7:00 – Networking and Registration
• 7:00-8:30 – Panel Discussion & Audience Q&A

All tickets include buffet appetizers and two drink tickets