The world of SEO and Paid Search is changing. Growth in mobile use, changes in user behavior and smarter search mean that the old rules and tricks are no longer as effective, and this opens a new set of challenges for SEO and Paid Search specialists and internet marketers. Those who embrace the new world of digital marketing will reap the rewards and create strong brands with loyal customers; those who do nothing will lose out.

At SES Atlanta you’ll hear about SEO and paid search tactics and how to measure campaign successes. Led by the industry’s top practitioners and innovators, our educational program and agenda are designed to help SEO specialists, digital marketers, webmasters, developers and business leaders meet their marketing needs.

Speakers Include:

Micah Hart Director of Interactive Marketing, Atlanta Hawks

Rosie Judd Director of Digital Media, Georgia Aquarium

Marat Gaziev Director of SEO, RentPath

Russ Ain SEO Manager, North America, Cheapflights.com

Erin Everhart SEO Manager, The Home Depot

Make sure to check the speaker page and the agenda page as new speakers are being added weekly!

We hope that you will be able to join us on July 9 for a day of unrivalled learning and networking.

Best regards,
– The SES Atlanta Team

Agenda

The Atlanta agenda offers a full day of educational search marketing sessions. The sessions have been carefully programmed by our expert content team and the editorial team at Search Engine Watch.

Thursday, July 9, 2015
8:00-​9:00	Registration and Breakfast
8:55-​9:00	Opening and Welcome
9:00-​9:45	Opening Keynote 5 Epiphanies from 20 Years of Search Marketing Bill Hunt, Best-selling Author and President, Back Azimuth Consulting
Tracks:	SEO	Paid Search
9:50-​10:40	SEO & Reputation Management Duy Vu, Assurant	Remarketing/ Retargeting in 2015 and Beyond
10:40-​11:15	Morning Break & Visit to the Sponsor Area Icebreaker Speed Networking Session
11:15-​12:05	The Panda & Penguin Penalty Prevention Checklist Marat Gaziev, RentPath	PPC Tools to Increase Performance & Productivity
12:10-​1:00	Mobile SEO: Strategies for Adapting to a Mobile-Friendly World	Paying to Play the Social Game
1:00-​2:00	Networking Lunch Lunch, network and share information with your peers and industry specialists.
2:00-​2:50	The “Customer First” Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience Erin Everhart, The Home Depot Rosie Judd, Georgia Aquarium
2:50-​3:40	Want Effective Links? Create Quality Content! Russ Ain, Cheapflights.com Micah Hart, Atlanta Hawks Andisheh Nouraee, Care.org	From Clicks to Conversions: Capitalizing on the Growing Mobile PPC Market Kristina Smith, Adam & Eve
3:40-​4:10	Afternoon Break
4:10-5:00	SEO and Analytics: The Best Methods for Determining ROI	Paid Search: Think Outside the Google Analytics Box
5:00-​5:45	Meet the Experts Roundtables
5:45-​6:30	Networking Drinks Reception

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.