SEGD 2021 Xlab—Convergence of Experimentation at the Intersection of Digital and Physical

In times of accelerated change, we have the opportunity to harness experimentation to forge a path forward. From January 27th—29th, SEGD is hosting our first virtual Xlab event, exploring our multidisciplinary vision: How do we, as designers, utilize experimentation to create bespoke experiences in both the physical and virtual realms?

We will share insights and inspiration from thought leaders, showcasing how our design community is innovating the experiences of the future.

Attendees will hear keynotes that push us out of our comfort zones and into a world of endless possibilities. We’ll see through the eyes of industry outliers who utilize experimentation across multiple design thinking platforms.

Our final and third day of the event will provide unique approaches to virtual “experiential case studies” based on lessons learned from leaders in the design and technology industry. These leaders will share their failures and successes as experienced in the pursuit of new innovations and interactions.

Phillip Tiongson	Emily Wengert	Richard The	Inessah Selditz	Jason Schlossberg	Marcela Abbade
Abigail Honor	Anna Crider	Lior Gensler	Karina Sirqueira	Xuewei Jiang	Svetlana Legetic
Hayley Walsh	Selen Imamoglu	Benjamin Baker	Jackson Young	Dan Cooper	Cybelle Jones
David Schwarz	Jonathan Alger	Sandra Atakora	Bryan Meszaros	Marco Tempest	Avery Zucker