PRSA National Webinar: Writing for the News: The AP’s Essential Writing Rules for PR Professionals

AP Stylebook has been the leading reference for many forms of public-facing corporate communications since 1953.  It offers professional guidelines on grammar, punctuation, definitions, rules for usage, styles for capitalization, abbreviation, spelling and numerals.

In this 60-minute webinar, Paula Froke, lead editor of AP’s Stylebook, will take you through the essential 2020 writing rules for PR professionals, including:

• AP style updates you shouldn’t miss this year
• Essential AP style rules that haven’t changed – including mistakes you’re probably making in your press releases
• How to apply the AP grammar and punctuation styles to your work including how to use hyphens, commas, parentheses and quotations
• How and why AP editors make changes to Stylebook entries and why you should care about what’s changing
• Your questions!

You’ll take away an understanding of the 10 classic style rules that haven’t changed and the 10 updates you shouldn’t miss this year.