PRSA National Webinar: Strategic Communications: An Essential Risk Management Tool

This webinar explores the relationship between companies with strong brands and core values, and their ability to bounce back more quickly after crisis. When coupled with a strong crisis communications plan, strong brands and core values help organizations retain reputation and suffer fewer losses during crisis, including financial loss.

The speakers will share examples of national and international companies and nonprofits who have weathered the worst, but survived because of the strong core values and mission. They will share a logic model that can be applied to any organization looking to mitigate risk. The audience will walk away with a better understanding of the impact of how having well-entrenched values is a necessity in risk management.

The audience also will leave with a list of best practices in strategies and tactics for an organization to survive crisis.

By the end of this webinar, participants will be able to:

• Identify the role strategic communications plays in risk management.
• Understand the role of core values and their impact on risk management.
• Recognize the link between strategic communications, values and reputation management.
• List the core ideas and principles for emergency risk communication and the different strategies and approaches used.