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PRSA National Webinar: Leading with Ethics
September 8, 2020 @ 3:00 pm - 4:00 pm
$200The role of a trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics.
By the end of this webinar, participants will be able to:
- Introduce ethics into conversations before a crisis happens.
- Further develop skills for building an internal network.
- Create an environment of trust.
Presenters
Nance Larsen, APR, Fellow PRSA, Vice President Integrated Marketing Communications, The Strive Group
Nance Larsen, APR, Fellow PRSA, is a public relations professional with more than 20 years of strategic communication experience. She is currently serving her second year as PRSA Advocacy Chair, and previously served a three-year term as chair of the PRSA Board of Ethics and Professional Standards (BEPS) as well as BEPS secretary from 2009–2015.
BJ Whitman, APR, Fellow PRSA, president, BJW Public Relations
BJ Whitman, MBA, APR, Fellow PRSA , is a public relations executive with more than 30 years of strategic communication experience in the industries of Education, Maritime and Hospitality.
Michelle Egan, APR, Fellow PRSA, chief communications officer, Alyeska Pipeline Service Co.
For nearly three decades, Michelle Egan, APR, Fellow PRSA has applied her strategic communication skills to advance the reputations of government, nonprofit and private sector organizations. Her career includes public relations positions at Junior Achievement, Anchorage Economic Development Corporation, the Anchorage School District and Alyeska Pipeline Service Company. She is a graduate of Boston College and has a master’s degree in strategic communication and leadership from Seton Hall University.