PRSA Georgia | The Power of Strategic Communications During a Crisis with Norfolk Southern

On the night of February 3, 2023, a Norfolk Southern freight train derailed in the 5,000-resident town of East Palestine, Ohio. The minutes, days, and weeks following, Norfolk Southern’s communications team worked tirelessly to respond to the crisis and relay the company’s goal and the heart of its messaging: to make it right for the people of East Palestine and surrounding communities. Hear the team’s response strategy from the aggressive media plan for its CEO to the tactics they used to aid in turning the tone of media coverage and the brand’s reputation. We will also take a tour of the new facility and command center.

You will hear from:

• Tom Crosson, Sr. Director Strategic Communications
• Connor Spielmaker, Sr. Communications Manager, Media Relations
• Bryan Long, National Media Relations, Jackson Spalding
• Moderator: Monica Corbett, Head of Public Relations, Jackson Spalding

Please Note:

• Lunch will be provided
• Cost: $28 members; $35 non-members; $23 students