PRSA Georgia: The Atlanta BeltLine: An Integrated Marketing Success

The Atlanta BeltLine is the most comprehensive transportation and economic development effort ever undertaken in the City of Atlanta and among the largest, most wide-ranging urban redevelopment programs currently underway in the United States. As PR pros, it’s imperative to understand how many facets of communications unify to form successful, integrated campaigns.

We will hear from Jenny Odom, Communications and Media Relations Manager for Atlanta BeltLine, Inc., on how this quasi-governmental nonprofit has leveraged marketing, branding, and media relations to convey the significance of the BeltLine for transportation, recreation, public health, and equity in our city. Following the presentation, we will walk up the Atlanta BeltLine to New Realm Brewing for a social gathering (approximately 1 mile).

Pricing:

• Register by Wednesday, October 3 for the regular rate: Members: $15/Non-members: $25
• After October 3: Members: $20/Non-members: $30                                                                                                                                                   

Please note:

• Complimentary valets will be on-site at both Stoveworks and New Realm Brewing.
• Attendees are responsible for their food and drink purchases.
• This event is limited to 20 attendees. The social gathering at New Realm after the
  presentation is optional, and attendees may drive there if they prefer not to walk.
• This event is hosted by the Young Professionals and Nonprofit Special Interest Groups (SIGs)