PRSA Georgia: September Pre-Luncheon Seminar: Mastering the Crisis Communications Plan

Mastering the Crisis Communications Plan: Gain an Action Plan for Handling the Unexpected

The best way to face an unexpected crisis is to plan ahead. Anything can happen and often does — even to good companies. Combine comprehensive planning with good instincts and you are prepared for whatever comes your way.

In the Sept. 14 pre-luncheon seminar focused on crisis PR planning, gain actionable and specific steps for how to quickly respond to a crisis impacting your organization or client. This seminar is geared toward both beginning PR practitioners working on their first plan and seasoned PR pros who are looking to keep their crisis skills sharp with the latest lessons learned.

Your presenters

PR guru Matt Cochran, VP at Cookerly, will share the stage with crisis veteran Ryan Rogers, communications executive from Colonial Pipeline Company. Together they will share best practices they’ve learned from first-hand experience.

Your takeaways

In 90 packed minutes you’ll walk away with:

• a step-by-step guide to creating a crisis plan for your organization, if none exists
• a timely refresh to your existing crisis plan
• best response practices from the latest media landscape, including how to use social media to share information

Please note:

• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Additional $5 walk-in fee, space available.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.