PRSA Georgia: September 2017 Monthly Meeting: Mercedes-Benz Stadium – Behind the Fanfare

Mercedes-Benz Stadium: Behind the Fanfare

Three days before the Atlanta Falcons play their first game in their new Mercedes-Benz Stadium, hear from the strategic communications team leading comms for the city’s groundbreaking new sports and entertainment complex.

The Atlanta Falcons claim the home field advantage in their first game in the new Mercedes-Benz Stadium, played a few short days following this September luncheon.

The challenges and triumphs of the journey to opening the city’s premier sports and entertainment complex will be fresh on the minds of our AMB Group panelists: Brett Jewkes, Senior Vice President and Chief Communications Officer and Heather Sautter, Director of Corporate and Marketing Communications.

You’ll walk away from this timely panel with:

• Best practices for handling crisis and reputation management in a 24-hour new cycle.
• A new perspective on how to break free from media’s preconceived notions of your news to widen opportunities for coverage.
• Key takeaways for juggling drastically divergent storylines moving (and evolving) at a rapid pace.

The interactive session is facilitated by Gary McKillips, APR, Fellow PRSA, past president of PRSA Georgia and an Atlanta-area correspondent for Associated Press radio and MLB on Sirius/XM, and free-lance play-by-play broadcaster for the Georgia News Network.

Panelists:

	Brett Jewkes Senior Vice President and Chief Communications Officer AMB Group / Mercedes-Benz Stadium
	Heather Sautter Director, Corporate and Marketing Communications AMB Sports & Entertainment

This meeting sponsored by:

Please note:

• Valet parking – $2.
• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Luncheon, family-style.
• Additional $15 walk-in fee, space available.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.