PRSA Georgia: September 2016 Seminar – Streamline Your Strategy: Create a Communications Plan that Yields Results

It’s time to start preparing for 2017 and you need a plan that is strategically solid. Seasoned practitioners Stephanie Fitzsimmons, APR and Katherine Mason, APR will provide tips for streamlining your strategic planning with the 10-Step Process*

Strategic planning is the foundation of every campaign and sets your course to success. Be prepared to learn new techniques that will help you gain more confidence in developing communications plans with measurable results.

In this seminar, you will learn:

• How to approach situational analysis, incorporate research and clearly define audiences.
• How to differentiate between goals, objectives, strategies and tactics.
• To create a strong plan that allows for “wiggle room,” yet yields desired outcomes.

The 10-Step Process is a cornerstone of the Accreditation in Public Relations certification coursework. Current APRs will find the seminar to be a refresher about these principles. Non-APRs will learn the importance of these key elements in the planning process.

Speakers:

Stephanie Fitzsimmons, APR has more than 25 years of public relations experience and earned the APR distinction in 2009. She has put her planning skills to practice for many top Atlanta corporations including Delta Air Lines and Chick-fil-A. A PRSA member since 2006, she chaired the PRSA Georgia APR committee for two consecutive years while teaching the 10-step process to dozens of APR candidates. She currently sits on the Board of PRSA Georgia as the liaison to the Professional Development Committee.

Katherine L. Mason, APR, is an award-winning, PR/marketing communications consultant. She is the founder and president of InFlection Point Communications, LLC, where she partners with entrepreneurial companies to discover their inflection point for future growth. She specializes in brand building, reputation management and strategic communications planning. Katherine has worked with many big brands including Chick-fil-A, HP, Bayer CropScience and locally-headquartered Asbury Automotive Group and Primrose Schools. She serves on the Universal Accreditation Board (UAB) and co-chairs the local PRSA Georgia APR Committee. She also volunteers as the professional advisor to the Georgia State University PRSSA Chapter.

Please note:

• 9:15 am Registration; 9:30 – 11:00 am Seminar
• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.