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PRSA Georgia: June 2016 Seminar: Show Me the Money – How to Demonstrate the ROI of Communications Strategies
June 9, 2016 @ 9:15 am - 11:00 am
Speaker: Angela Sinickas, CEO, Sinickas Communications, Inc.
Measuring the effectiveness of a communications program isn’t enough anymore. Today, leadership wants to see a more direct correlation between communications budget spend and business outcomes that increase revenue or reduce expenses.
Using internal and external communications examples from real organizations, Angela will provide advice on how to plan and execute communications programs that create behavior change.
You’ll leave with tips on:
- How to plan communications in a way that ties to behavior change.
- How to put a financial value on behavior change.
- How to take the appropriate amount of credit for your contribution to the behavior change.
- How to calculate the return on investment (ROI) for a campaign or a communication channel.
All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.
$2 Valet parking.
Additional $5 walk-in registration fee.