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PRSA Georgia: National Webinar: How to Write During Covid-19
April 7, 2020 @ 3:00 pm - 4:00 pm
$2003 Steps to Communicating Better During the Pandemic (or any crisis)
The key to writing during a crisis is to make messages clear, compassionate and confident. In this webinar, learn from Ann Wylie, PRSA’s national writing coach, how to write copy that’s:
- Clear. Get the word out to worried readers.
- Compassionate. Understand where your audience is right now. Find the right message, approach, and tone.
- Confident. Balance communicating early and often with a landscape that’s changing by the minute.
Presenter
Ann Wylie, president, Wylie Communications
Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike, and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.
Accreditation
Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.