PRSA Georgia: May 2018 Seminar: Make Video Work for You – Driving Media Outreach & Social Engagement

The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. Of the 10 most viewed videos on its YouTube channel, seven were produced to support press releases (each with 100,000+ views). The videos are creative and varied — often with researchers on camera explaining their findings, sometimes alongside the media team. They are never “talking heads” and always include b-roll. Video also is integral to the success of the institution’s social media team, which is ranked nationally among American colleges. The team’s social media live shots take audiences behind the scenes, providing an experience unique to the institution’s brand. In this presentation, communicators will learn:

●       When incorporating video is the correct approach – and when it’s not

●       How to prepare spokespeople to be on camera, quick tips on equipment and setup, and how to choose sound bites and b-roll

●       Tactics to pitch video to media from a team that has landed placement in top-tier outlets such as The New York Times and NBC’s Today Show

●       How video influences social media engagements, taking a closer look at gifs, short video segments and live elements

	Jason Maderer, Assistant Director, Media Relations, Georgia Institute of Technology
	Steven Norris, Assistant Director of Social Media, Georgia Institute of Technology

Pricing:

• Register by Monday, May 7 for the regular rate: Members: $25/Non-members: $35
• After May 7: Members: $30/Non-members: $40
• There is a $10 walk-in fee, space available.

Please note:

• Valet parking – $2.
• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• All reservations are final. Programming is subject to change. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.