PRSA Georgia: May 2018 Monthly Meeting: Follow Me – A Digital Influencer Panel

Public Relations has always been about making connections and forming relationships. In the “olden days,” those relationships were solely focused on media outlets. Today’s consumers want to learn about products and brands through people they trust, their peer groups, and the aspirational people they follow on social media. In this discussion, we’ll explore how to add influencers to your media mix. We’ll tackle the question, “Is it earned or paid?” and the ethics of working with influencers by addressing the FTC rules and regulations that govern the industry. We’ll also dig into how you find the right influencer for your message and audience. Panelists, who are some of the leading influencers in Atlanta, will provide tips and guidance on what they are looking for in brand partnerships.

	Moderator: Danica Kombol, CEO, Everywhere Agency
	Elise Bivins, Blogger, Belle Meets World
	Megan Roth and Kathleen Cone, Bloggers, Hungry Girls Do It Better
	Dennis Malcolm Byron aka Ale Sharpton, Writer/Personality, AleSharpton.com

Pricing:

• Register by Monday, May 7 for the regular rate: Members: $39/Non-members: $59
• After May 7: Members: $49/Non-members: $69
• There is a $15 walk-in fee, space available.

Please note:

• Valet parking – $2.
• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Luncheon, family-style.
• All reservations are final. Programming is subject to change. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.