PRSA Georgia: May 2017 Nonprofit SIG: Balancing Marketing in a Nonprofit – Beyond the Traditional PR Role

Speakers:

• Elaine Armstrong, Vice President of Marketing; Co-host of The Good Works Show, Goodwill of North Georgia
• Trenise Lyons, Marketing Manager, Goodwill of North Georgia
  

How do you best incorporate marketing into your job as a PR pro? Hear stories and best practices on balancing and optimizing PR and marketing communications from two nonprofit professionals that do it every day! You’ll learn tips for ways to combine and optimize PR and marketing when in a small department (and when to keep them separate).

Our speaker, Elaine Armstrong, entered the nonprofit sector as a public relations professional eleven years ago following three years as a news reporter. Elaine developed her own marketing team as her role within Goodwill of North Georgia grew to Vice President of Marketing. Elaine truly understands the blending of PR and marketing and will share her personal experiences.

Trenise Lyons will join Elaine. With a background in big agency PR, Trenise will share how she applies her previous skills with her current job as Marketing Manager for Goodwill of North Georgia.

Please note:

• $10 Additional Walk-in fee.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.