PRSA Georgia: May 2015 Technology SIG – Killer High Tech Case Studies: How NCR, NanoLumens and SalesLoft do PR

Join us for a panel discussion on successful PR campaigns by some of the leading technology companies in Atlanta. Each panel member with dive in to a case study that showcases best-in-class PR and marketing. Hear firsthand from:

• Tami McQueen of SalesLoft used a “doppelgänger” strategy at Salesforces’s DeamForce to drive amazing awareness
• Tim Henschel of NCR is successfully making a 130 year old company look and act young
• Nathan Remmes of NanoLumens drives impressive sales leads through bright PR and other marketing strategies that are shanking up an industry

This session will help Tech PR and marketing pros better understand what worked and what did not as each organization launched aggressive PR efforts. Questions will be fielded and everyone is sure to walk away with actionable ideas they can implement for their own organizations. Arketi Group Principal Mike Neumeier, APR will moderate the panel.