PRSA Georgia: March IC SIG: Word of Mouth – Tactics Beyond Social Media

What does it take to get people talking about your brand in an authentic way? Sure great products and good brands help, but it takes more than that to create that illusive buzz. Way more. For March’s Independent Counselors Meeting, we will have a true pioneer in word of mouth (WOM) marketing talk about how to identify influencers who will be most likely to talk about your brand and creative tactics to encourage communications between influencers and their social networks who help create great stories about your brand that people will want to share with one another over an extended period of time. If you are successful, WOM can be the most effective technique available for growing your brand and increasing your sales.

Speaker: Ted Wright, CEO of Fizz, has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent. Often called the best WOMM speaker working today, Ted has won numerous public speaking awards for his talks on WOMM and always elicits more questions than a Q&A can handle. An alumnus of Booz Allen & Hamilton, Ted holds an MBA with honors from The University of Chicago. He also enjoys great bourbon and drives too fast, but never at the same time.

• Additional $10 Walk-in Fee.
• Lunch included for pre-registered attendees.
• Complimentary validated parking (maximum four hours).
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.