PRSA Georgia: March 2017 Seminar: PR Gets the Big Data Treatment

Creating exceptional Customer Experiences with personalization to boost traditional PR activities.

Speaker: Tomer Tishgarten, Engagement Director, Arke Systems

Spend your morning with Tomer Tishgarten, Engagement Director of Arke, and learn how to leverage personalization to drive data insights from customer experiences to radically transform tried-and-true PR tactics. Tishgarten, a veteran of campaigns for consumer brands such as Chick fil-A and B2B programs for brands such as Dell, brings a customer centric approach to each step along the paid, earned, owned and shared continuum.

In this hands-on session, practitioners will learn how to update their communications toolbox to better reach and sustain loyalty with target audiences. Walk away with actionable steps, informed by data, to disrupt your traditional:

●       Press releases

●       Product launches

●       Press conferences

●       Special events

●       Customer relationship management campaigns

Please Note:

• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Additional $10 walk-in fee, space available.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.