PRSA Georgia: March 2017 Monthly Meeting: Disney On Ice – Creating Magical Moments with Public Relations Wizardry

Speaker: Lisa Taylor, Vice President, Global Public Relations, Feld Entertainment, Inc.

Bringing the magic of Disney On Ice to children and families around the world with eight distinct international touring shows requires a special type of technical wizardry — Public Relations. Hear directly from Lisa Taylor, the global VP of PR for Feld Entertainment, which produces and presents live touring family entertainment, including the iconic Disney On Iceexperience.

She will share secrets of how Disney On Ice spreads joy and creates Disney’s iconic Magical Moments in each unique city on the tour, wielding creativity, custom media materials and targeted outreach like a true fairy godmother. Lisa will discuss unique PR challenges with global tours and how to channel those into opportunities, while consistently maintaining the brand. Plan to leave with ideas (and also fun Disney swag!) on how to sprinkle your next PR campaign – local or global – with your own pixie dust.

Please Note:

• Valet parking – $2.
• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Luncheon, family-style.
• Additional $15 walk-in fee, space available.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.