PRSA Georgia: June 2018 Monthly Meeting: PR in the Entertainment Capital of the World

The Walking Dead and Tyler Perry might be Hollywood South’s biggest claims to fame in recent years, but Atlanta’s entertainment industry – and the people telling its story – have been mainstays for decades. Atlanta is known for its legendary music industry, birthing cable news and its vibrant theater scene, and newcomers like the gaming industry and film studios are staking their claim in the city’s rich entertainment soil. Hear how professionals in each of these industries leverage integrated marketing and communications to tell the stories of the storytellers. Attendees will learn:

• How to craft messaging and content to tell your entertainment story
• Why Atlanta has risen to the top of the list for the entertainment industry
• How to get your foot in the door of a tough-to-enter field
• How to mine for stellar, media-worthy stories in a crowded market
• Ways to leverage entertainment PR best practices in their own industries

	Francesca Amiker, Morning Anchor / Entertainment Correspondent, 11 Alive News
	Ryan Millsap, Executive Chairman of the Board, Blackhall Studios
	Chandra Stephens-Albright, Managing Director, True Colors Theatre
	Gabriel Mughelli, Marketing and Public Relations Specialist, Hi-Rez Studios
	Michele Caplinger, Senior Executive Director, The Recording Academy

Pricing:

• Register by Monday, June 4 for the regular rate: Members: $39/Non-members: $59
• After June 4: Members: $49/Non-members: $69
• There is a $15 walk-in fee, space available.

Please note:

• Valet parking – $2.
• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Luncheon, family-style.
• All reservations are final. Programming is subject to change. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.