PRSA Georgia: June 2016 Monthly Meeting: Energizing Your PR & Grassroots Strategy – Lessons from KIND Snacks

In an ever-evolving media environment fueled by the latest digital and social media platforms, companies are looking for new ways to reach their target audiences. Hear from Joe Cohen, APR, Senior Vice President of Communications at KIND Healthy Snacks, as he shares how new grassroots communications approaches can drive brand awareness and business growth. Joe will also share how the KIND business philosophy and philanthropic approach have influenced the overall communications strategy and help lead the brand into the future.

Following a brief presentation, Mickey Nall, APR, Fellow PRSA, 2013 National PRSA Chair & CEO will moderate a fireside chat with Joe as the audience listens in and has the opportunity to ask poignant questions related to grassroots marketing, influencer strategies, philanthropic communications, and more!

Speakers:

	Joe Cohen, APR, Senior Vice President of Communications, KIND Healthy Snacks, 2014 National PRSA Chair & CEO
	Mickey G. Nall, APR, Fellow PRSA, 2013 National PRSA Chair & CEO

• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.
• Luncheon, family-style.
• $2 Valet parking.
• Additional $10 walk-in registration fee.