PRSA Georgia: June 2015 Seminar: Media Training Seminar – How to Deliver Compelling Messages

Speaker: Debbie Wetherhead, founder and president, Wetherhead Communications

A spokesperson has only one chance to make a first impression. The most successful are strategic, knowledgeable and succinct – thanks to media training. The June pre-luncheon seminar offers executives and subject-matter experts, and the PR pros who coach them, tips about preparation, agenda setting and key message development to determine what to say and how to deliver it effectively. The session also provides interview and control techniques, do’s and don’ts, plus tips for enhancing speaker presence.

Get ready to ask questions and discuss your experience with the trainer and your colleagues at this interactive seminar. Humorous TV clips and colorful anecdotes will show how to build relationships while managing the media. You’ll receive a 9-page workbook with guidelines and step-by-step formulas that enable spokespeople to:

1. Gain confidence and be more effective.
2. Learn to subtly, smartly take control of the news interview process.
3. Seize the opportunity to differentiate a product, service or point of view.

9:15 am – Registration, 9:30 – 11:00 am – Seminar

• Additional $10 Walk-in Fee – must be prepared to pay cash at the door.
• $2 valet parking.
• Luncheon, family-style.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.