PRSA Georgia: June 2015 Monthly Meeting: Engaging Diverse, Next-Generation Consumers the Marriott Way

Knowing your audience is the foundation of successful public relations, but in an increasingly diverse world that can be an increasingly big challenge. Gaining cultural competence is essential for PR professionals who want to connect to others in a way that is engaging and relatable. This principle is exemplified by Marriott, one of the world’s most well-known hospitality brands. The company’s diversity initiatives illustrate how authentic outreach can lead to positive results.

As our word gets smaller, it’s important that we fashion our communications in a way that resonates with the audiences we want to reach. Through this multimedia presentation including trivia, videos, and case studies, you will learn how to engage with next-generation consumers, connect with employees and build your brand through culturally relevant communications.

11:30 am Registration & Networking; 11:45 am – 1:00 pm Lunch & Program

• Additional $15 Walk-in Fee – must be prepared to pay cash at the door.
• $2 valet parking.
• Luncheon, family-style.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.