PRSA Georgia: July Monthly Meeting: More than a hunch – Dr. Kaye Sweetser, APR+M, Fellow PRSA shares 9 ways to gather strategic communication insights and impactful campaign metrics

Real PR insights can seem elusive. With tools to track everything, PR pros have to know which metrics are worth measuring. In this webinar, Dr. Kaye Sweetser, APR+M, Fellow PRSA will help you operate on more than a hunch.

• Hear 3 mantras to give purpose to your measurement efforts
• Pull the curtain back on the snake oil metrics that waste money and don’t reveal true effects
• Learn 9 specific insights you can start today
• Discover how to do media assessment on steroids, become an Excel ninja and start campaigns on the right foot

Take advantage of Kaye’s love for counting everything, and hear her hacks for showing value for your campaigns. You’ll hang up from this webinar focused, inspired, and with a clear path for evaluating your brand.

About the Speaker:

  Dr. Kaye Sweetser, APR+M, Fellow PRSA
  Director of the Glen M. Broom Center for Professional Development in Public Relations and professor at San Diego State University

Kaye Sweetser, Ph.D., APR+M, Fellow PRSA is a professor of public relations in the School of Journalism & Media Studies at San Diego State University. At SDSU she serves as the director of the Glen M. Broom Center for Professional Development in Public Relations and the program coordinator for the JMS Military Public Affairs Officer Graduate Program.

Dr. Sweetser has more than 20 years of public relations experience and more than a decade in the classroom. As one of the most prolific scholars in online public relations, Dr. Sweetser’s research agenda focuses on how practitioners use digital media.

Since 1996, Dr. Sweetser has been practicing military public affairs – first as an active duty enlisted Navy mass communication specialist (1996-2001) and then as a commissioned Navy Public Affairs Officer (2001-present).

Dr. Sweetser is a battle-tested public relations practitioner, having served as a mobilized Reservist at the headquarters for the war in Afghanistan for seven months in 2011. In 2010 while at the University of Georgia, she advised the winning team of students in PRSSA’s Bateman Case Study Competition. She won numerous teaching awards and served as a Research Fellow for the Society of New Communications Research in 2008.

Dr. Sweetser was Accredited in Public Relations in 2006, later adding the Military Communication specialization to become APR+M in 2010. From 2013-2015, Dr. Sweetser served on the Universal Accreditation Board as the Research Work Group Chair. The Public Relations Society of America inducted her into the College of Fellows in 2017, a distinction she holds as a high-point in her career.

While on active duty enlisted in the military Dr. Sweetser earned an associate’s degree from Tidewater Community College in Virginia Beach, Virginia, and a bachelor’s degree from Old Dominion University in Norfolk, Virginia. After transitioning off active duty to the Navy Reserve, she continued her education on the GI Bill. Her master’s and doctoral degrees are from the University of Florida.

Pricing:

• Members: $15; Nonmembers: $20

Please Note:

• Once you have completed your registration, your PRSA Georgia email confirmation will contain the Zoom Webinar registration link to attend this virtual meeting with questions from our speaker, Dr. Kaye Sweetser, APR+M, Fellow PRSA, to further customize the learning session.