PRSA Georgia: July 2015 Pre-Luncheon Seminar – Content Marketing in Real Time

Content Marketing in Real Time: Could Coke’s Mad Men Moment Just Be the Tip of the Iceberg?

The rise of direct content marketing has had a profound impact on how companies reach their customers.The use of Coca-Cola’s iconic 1971 “Hilltop” ad as the final scene of the blockbuster show “Mad Men” illustrates the potential of content marketing as brands like Coke amp up their storytelling capabilities to capitalize on real-time news and culture.

In this pre-luncheon workshop, Jay Moye, the editor-in-chief of Coca-Cola’s award-winning digital magazine “Journey,” and Jen Miller, Coca-Cola’s director of connection strategy for Global Interactive Marketing, will spotlight how you can align your company’s stories with stories that are catching fire in popular culture. The session will explore how Coke listens for content opportunities through a global listening network called “The Hub” and how it then actions those insights to create high-performing social content. Jen and Jay will explore how the recent Mad Men example could just be the tip of the iceberg as brands increase their in-house storytelling capability and reach to capitalize on new media moments around the world.

Panelists:

• Jay Moye, Editor, Coca-Cola Journey, The Coca-Cola Company (@JayMoye1)
• Jen Miller, Director, Connections Strategy, Interactive Marketing, The Coca-Cola Company (@jenamiller)

This meeting sponsored by:

Please note:

• Seating is limited. Please register early!
• Due to security contraints, walk-ins cannot be accepted at this event.
• Parking is in the Coke Luckie Street parking lot. A shuttle bus will run from the lot to the headquarters location. Please arrive at least 30 minutes prior to the program start time to allow time for the shuttle ride and registration.