What should a nonprofit PR pro know when reaching out to the media? How do we get our stories past the inbox and heard in a world of sensational journalism? What are the best ways to develop partnerships and consistent relationships? We will hear from three media professionals who cover nonprofits in different roles: freelance reporter for print and online, newsroom director for radio, and public affairs in broadcast. Join us for this panel discussion and complimentary lunch at 11Alive! Afterwards, we will receive a behind-the-scenes tour of 11Alive’s studios.
Panelists:
- Helen M. Cauley, an author of three guidebooks and a freelance writer for major media outlets including the AJC, Atlanta Magazine, and Atlanta Business Chronicle, has covered a variety of topics, including nonprofits, since 1990.
- Lisa George, as Newscast Editor at 90.1 FM WABE, decides which stories make it on the air.
- Robbin Steed, VP/ Community Relations and Sales Marketing for 11Alive, develops partnerships with nonprofits to further WXIA’s mission of helping others.
- Julie Wolfe, Director Digital Content, 11Alive News
Note:
- Event is limited to 30 attendees. Walk-ins cannot be accommodated.
- Free parking in the lot adjacent to the studio.
- Lunch provided.
- All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.