PRSA Georgia: January Monthly Meeting: What to expect in 2021: PR And Communications Trends For the New Year

While many want to “take a mulligan” to restart the Roaring Twenties now in 2021, keen and astute Strategic Communicators know that even amid challenges, there are always opportunities.

As we polish our planning and messaging for 2021, what should PR professionals use to guide and inform their clients and corporations? Atlanta native, founder of the NYC-based Crenshaw Communications, and a Top 100 PR Professional to follow on Twitter according to BuzzSumo, Dorothy Crenshaw joins us to share her PR And Communications Trends For 2021. Communications is a top New York PR firm, blending PR talent and a passion for storytelling to deliver extraordinary results. The Crenshaw Communication team knows that innovation still rules. Big ideas drive media attention, bridge the virtual and physical, engage customers and employees are more important than ever in a fractured and fragmented attention economy.

What more can we expect? In this session, you’ll learn:

• How the digital transformation already underway in most business sectors will begin to
  allow for higher-touch communications.
• Which live stream and video platforms are mainstreaming and worth studying.
• Why the stakes are rising for team-building employee engagement done right.
• What PR professionals need to consider when communicating corporate and client values statements rather than just message points.

Kick-off the New Year with PRSA Georgia as we engage with Dorothy and prepare ourselves for a decade of advancement for our industry and profession.

Speaker: 

Dorothy Crenshaw has provided the inspiration and initiative behind a range of high-profile and award-winning campaigns for clients, including those in CE and digital technology, retail, consumer products, and health promotion.

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a premier mid-sized New York PR agency over 13 years. Earlier she was Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising. Prior to Grey, she was with Edelman Worldwide. An industry influencer, Dorothy frequently speaks on brand-building, marketing to women, and brand reputation topics. She currently serves on the Board of Charity Navigator and is also a Board member of The American Marketing Association of New York. Dorothy was named one of the industry’s 100 Most Powerful Women by PR Week. Born in Atlanta, Georgia, she graduated from Wesleyan University in Middletown, Connecticut. Along with her husband and young daughter, Dorothy is proud to be a resident of New York City.

About Crenshaw Communications: Business PR that helps build your business. Crenshaw is a “best of breed” New York PR agency offering creative, customized public relations campaigns designed to help companies grow. We’re proud to be a member of the PR Council and a partner in Public Relations Organisation International, the leading international network of independent agencies.

Please Note: 

• After registering, you will receive a confirmation email containing information about joining the webinar.