PRSA Georgia: January 2016 Seminar: Building a Communications Plan to Reach Today’s Multi-Generational Workforce

Getting to Know All About You: Building a Communications Strategy to Reach Today’s Multi-Generational Workforce

Featuring insights from the Aon Hewitt Workforce Mindset^TM Study

Speakers:

	Joseph Usher, Senior Partner, Aon Hewitt
	Mary Dugenske, APR, Associate Partner, Aon Hewitt

Communicators play a key role in attracting and retaining talent in an organization, and are responsible for engaging and inspiring colleagues. In order to be successful, it is essential to know your audience. The workplace landscape is shifting—employee trust is at an all-time low, engagement remains flat, and generational differences abound. This is the first time in history you’ll find five generations in the workplace, each with different expectations. More than one in three employees look to switch jobs in the next year, including nearly half of Millennials. Boomers, one of the largest employee segments, are among the least engaged.

With the right insights, communicators can craft messages that resonate in the current workplace landscape. During this interactive session, we’ll delve into what matters most to employees today —and how your communications can drive results.

You’ll leave with:

• Exclusive insights from the Aon Hewitt Workforce Mindset  Study
• Data to help your team and leaders appreciate the value of effective internal communications
• Fresh ideas you can apply immediately as you chart your 2016 communication strategy