PRSA Georgia: How to Successfully Market to Gen Z, for Nonprofit and Beyond

Learn proven strategies and tactics to successfully engage “digital natives,” a generation that grew up with technology. Lisa Jordan, managing partner at Mindpower, will give insights on the characteristics of this generation and what marketers need to know in order to reach them. Lisa is a managing partner at Mindpower. When not speaking at national and regional conferences, she’s collaborating with clients across the country on brand strategy and development (turning great research into compelling creative).

While the discussion will center around how nonprofits can engage Gen Z, all marketing and communications professionals are invited to join the conversation.

Pricing:

• Register by Tuesday, May 21 for the regular rate: Members: $10/Non-members: $20.
• After May 21: Members: $20/Non-members: $30.

Please note:

• Coffee and tea will be provided.
• Parking details and directions can be found here.
• If using a GPS, enter 201 Dowman Drive for routing directly to Emory University Peavine Visiting Parking Lot. The parking fee is $3.
• All reservations are final. Programming is subject to change. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.