PRSA Georgia: February 2018 Seminar: A Roadmap for Results – 10-Step Strategic Planning, the APR Way

Do you have a marketing communications plan that just sits on the shelf gathering dust? Does your CEO want to know the ROI of MarCom as it relates to the overall business plan?

Imagine a one-page, comprehensive MarCom plan that you will not only use, but that will put smiles on clients’ faces, keep your C-suite informed, your Board confident in your communications strategy and keep surprises at bay from your supervisor.

This hands-on, workshop-driven session will use tenets of the Accreditation in Public Relations (APR) process to help you build your annual MarCom plan, all on a 11×17 page. This process works if you’re on a shoestring budget or if you’re managing a multi-million dollar annual program for a global brand.

3 key takeaways:

• Learn tips and tools that accelerate communications results, regardless of budget.
• Create your own custom planning tool in a hands-on training session.
• Learn how one nonprofit achieved tangible results that changed minds and behavior through this planning process.

Panel:

	Elyse Hammett, APR, Vice President, Marketing and Communications Community Foundation for Greater Atlanta
	Louise Mulherin, Public Relations Manager Community Foundation for Greater Atlanta

Please note:

• Valet parking – $2.
• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Additional $10 walk-in fee, space available.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.