PRSA Georgia: February 2015 Tech SIG: Analyzing the Analyist – How to Effectively Influence Industry Analysts

In a world focused on getting the best media placements, many PR professionals don’t understand the impact a well-crafted industry analyst relations strategy can have on a company’s ROI. In many ways, establishing solid, influential relationships with industry analysts can help your company’s or client’s sales channel improve with positive market research reports. This luncheon will focus on the best approaches and strategies for working with industry analysts more effectively so your company is perceived more positively over the long-term.

Join the PRSA Technology SIG on Thursday, February 12 for an interactive and informative discussion on analyst relations strategies and best practices. We’re bringing in some of Atlanta’s most prominent AR experts to share the most unique approaches and tactics to help technology professionals build strategies and presentations that hit a home run with industry analysts.

Panelists:

• Lauren Sanborn, AirWatch
• Ann Cave, Fiserv
• Wendy Alpine, Alpine Communications
• Sarah Tourville, Media Frenzy Global

Moderator: Stephen Loudermilk, LexisNexis

• Additional $10 walk-in fee.
• FREE parking.
• Lunch included for pre-registered attendees.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.