PRSA Georgia: December 2018 Monthly Meeting: The Art of Creative Brand Building & Data-Driven Story Orchestration

Take one-part art, add one-part science, and mix vigorously to create communications campaigns that stir the soul with brand-based personality. Join us as Georgia-Pacific’s Chief Marketing Officer Douwe Bergsma shares the secret to a successful campaign. You’ll learn:

• The importance of a story framework
•  The conflict every story must address
•  How to challenge the status quo
•  The power of brand advocates
•  How to build sales without boosting budgets

Through real-life examples, Douwe will demonstrate the power of communication on an organization and how it can transform a brand.

Pricing:

• Register by Monday, December 3 for the regular rate: Members: $39/Non-members: $59
• After December 3: Members: $49/Non-members: $69
• There is a $15 walk-in fee, space available.

Please note:

• Valet parking – $2.
• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Luncheon, family-style.
• All reservations are final. Programming is subject to change. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.