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PRSA Georgia: December 2015 Monthly Meeting: How Children’s Healthcare Turned 100 Years into 365 Days of News
December 9, 2015 @ 11:45 am - 1:00 pm
$69Planning for the biggest celebration of your (organization’s) life: How Children’sHealthcare Turned 100 Years into 365 Days of News
Speaker: Tim Whitehead, VP, Marketing and Communications, Children’s Healthcare of Atlanta
Organization anniversaries and events are great ways to garner media coverage and engage audiences, but it takes a savvy plan to get the most mileage out of these occasions. At the December luncheon we’ll hear from Tim Whitehead, VP of Marketing and Communications at Children’s Healthcare of Atlanta, about how they turned their 100th anniversary into a year-long program of outreach that delivered big results.
Tim will share insights into turning a one-time event into a 365-day occasion, including:
- Key points to consider in the planning process
- How to make the most of both traditional and social media outreach
- How to mine enough great content to keep the story going
- Ideas to engage both internal and external stakeholders
Walk away with strategies and tactics that can be applied to any organization, no matter the size and budget.
Additional $15 Walk-in Fee.
$2 valet parking.
Luncheon, family-style.
All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.