PRSA Georgia | Communications by the Numbers – Zeroing in on the Results and Metrics that Matter Most

Is your latest PR campaign or communications project truly resonating? The days of simply counting press clippings are gone, with measurement and metrics now evolving across traditional and digital channels, paid and organic efforts, brand resonation and conversation, and engagement and share of voice… among others. Modern communications professionals are tasked with taking a deeper dive into the results and KPIs that provide a true summary of a project’s progress, and using them to make a case for amplification or additional budget… all while celebrating your successes!

In this interactive conversation, an esteemed, award-winning panel from Pineapple PR and Georgia State Parks & Historic Sites will offer an inside look at their 2023 “Best of Phoenix” winning project and explore how today’s pros can best align metrics and measurement with business objectives, demonstrate the value of their work, and translate performance reporting into standout award submissions.

With mid-year budget reviews approaching soon and PRSA Georgia Phoenix Awards submissions set to open in July, statistics show that you won’t want to miss this informative and engaging discussion!

Please Note: COST: $35 members; $45 non-members; $25 students.

Venue: The Commerce Club
Address: 191 Peachtree St NE 49th Floor, Atlanta, GA 30303
Starts: Thu May 16 2024, 11:30am EDT
Ends: Thu May 16 2024, 1:00pm EDT